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Originally from Nottingham, England, Dan Severn grew up playing the game in England before turning his attention to coaching. His formative years were spent developing his coaching craft at Nottingham Forest and Derby County's youth development centers before pursuing a career in the game full-time. This switch, to focus solely on coaching, brought him to the United States.

Dan has qualifications from the FA, the NSCAA and USSF as well as a National Diploma in Sports Development and Fitness. He is also a qualified Director of Coaching.

 

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LOCATION: 

Scotch Plains, NJ

 

CURRENT ROLE: 

 

Co-Owner of European Football Coaching

 
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TEAM SUPPORTED:  

Nottingham Forest

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ONE WORD THAT DESCRIBES HOW YOU WORK

 

Innovative

 

WHAT DOES A TYPICAL WORK WEEK LOOK LIKE FOR YOU?

 

A typical work week begins with some hours in the office. There is always a lot to do, book-keeping, scheduling, session planning, curriculum development and planning podcasts. Tuesday mornings include the recording of our new podcast series - a discussion based podcast in which we share many coaches thoughts and ideas as well as discussing the latest happenings in the world of soccer.

During the Fall and Spring seasons, I'm 'on field' 6 days a week (Friday is my 'rest-day'). I am currently working with a U10 boys team as well as two U14 boys teams. Winter includes 5 days on field, with a focus on speed of play and technical development - all of my hours for winter 2018 are futsal based.

 

HOW DO YOU WORK?

 

With the help of to-do-lists! I am currently focused on a number of areas within our company and so at times, I struggle to keep things in line - note books and to-do-lists help me through the working day!

As far as my approach to the coaching side of things; I try to be as innovative as possible, I am constantly looking to create new versions of existing exercises as well as looking for new ways of delivering a session. I understand that all players will learn in different ways and believe a core group of exercises is key, with the variety coming through the conditions, delivery or adaptation of the sessions. I find having familiar exercises but delivering them in numerous ways is proving to be an effective approach to development.

 

WHAT APPS, TOOLS OR SOFTWARE CAN’T YOU LIVE WITHOUT AND WHY?

 

I use academysoccercoach.com for their session planner. I find it to be a user-friendly session planner with plenty of options to help create any kind of session.

I have began to use the Coaching Manual app, also. I created a season plan on there and will begin to use that for my Winter sessions for my U10 boys team.

 

 

WHAT’S YOUR BEST TIME SAVING SHORTCUT OR LIFE HACK?

 

Positivity.

 

BESIDES YOUR PHONE AND COMPUTER, WHAT GADGET CAN’T YOU LIVE WITHOUT AND WHY?

 

I guess that would have to be my watch! I'm not much of a 'gadgets' person. A watch helps keep my coaching sessions moving smoothly along!  

 

WHAT EVERYDAY THING ARE YOU BETTER AT THAN EVERYONE ELSE?

 

My wife might say otherwise, but I think I'm the best around, when it comes to multi-tasking...thanks to the help of my to-do-lists (which end up scattered all over the house)!

 

WHAT ARE YOU CURRENTLY READING?

 

 

"How simple can it be?" by Raymond Verheijen. A great read for anyone interested in football.. or coaching. Not too far in to it, yet, but I'm hooked.

 

FILL IN THE BLANK: I’D LOVE TO SEE ____________ ANSWER THESE SAME QUESTIONS.

 

Brian Clough - he'd have given some pretty special answers here. Sean Kiernan may be a little more accessible, though.

 

WHAT’S THE BEST ADVICE YOU’VE EVER RECEIVED?

 

Don't be scared of making mistakes, just do your best to learn from them.

 



Inspired by one of my favourite sites, Lifehacker, the How I Work series asks coaches, analysts, and people of the soccer world to share their insights, shortcuts, routines and more. Have someone you want to see featured, or questions you think we should ask? Email Dean or mention him on Twitter.

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